Football Association has brought to light its stand an issue to do with the sponsorship of President Professor Arthur Peter Mutharika’s Malawi Electoral Commission Presidential nomination papers presentation programme on MBC Television and MBC Radio One.
The event happened last week on 8th February, 2019, at Comesa Hall in Blantyre, and FAM’s Rough Diamond competition adverts which happened over the weekend, were broadcasted in due course of the event on the State Broadcaster.
The issue surprised many since it is only the APM’s nomination paper presentation which FAM appeared to have sponsored.
FAM’s statement issued yesterday reads: “The Football Association of Malawi (FAM) wishes to clarify its position on the purported sponsorship of the Presidential nomination papers presentation programme on MBC Television.
“The fact of the matter is that FAM did not sponsor any programme as portrayed. FAM entered into an agreement with MBC to broadcast promotional 60 seconds spot adverts, and not programme sponsorship, for the Rough Diamonds Tournament which the Association hosted on 9th and 10th February 2019 at the Bingu National Stadium in Lilongwe.
“We further would like to assure all our stakeholders that FAM operates independently and is apolitical in the manner in which it conducts its affairs as per its statutes.”
However, FAM Commercial and Marketing Director, Limbani Matola, was quoted in yesterday’s local Newspaper as saying: “It is a misconception. People are only focusing on what we did with MBC but we advertised the same product on Times Radio and Television. We failed to transact with Zodiak because of other issues. We were late to advertise the tournament and, knowing that everybody’s attention was on the nomination paper presentation, we chose to grab the opportunity.
“We asked media houses to advertise the tournament from one o’clock to half past five and we achieved our goals because many people turned up to watch our select teams in action. We would not have managed to sponsor a five-hour programme. What we could afford was to use activities that were already there.”
On the advertising slot prices, the Paper indicated that: “But he declined to disclose how much Fam paid for the advertising. However, MBC’s rate card puts K58, 560 as the charge for a one-minute prime time slot. Standard time one-minute slot costs K36, 600.
“A one-hour sponsored programme on the State broadcaster costs K461, 340 and bankrolling a two-hour programme would cost up to K922, 680.”