One of leading mobile service providers, Airtel Malawi has said so farthe company has registered 3.5 million subscribers on its network symbolizing that it is a big mobile operator in the country.
The company’s Acting Country Director, Charles Kamoto said this at Chiwembe Technical centre in Blantyre on Tuesday when Airtel donated K15 million to Football Association of Malawi (FAM) meant for the Malawi National Team preparations for 2017 Africa Cup of nations qualifier against Guinea in March next year.
Kamoto said as the company’s subscribers continue to grow, it is important to strengthen its partnership with the community in order to champion national unity.
“We have increased our investment in the Flames by 50 percent. Last year, we started our association with the Flames by donating K10 million generously to uplift their preparation and participation in the 2014 Africa Cup of Nations (AFCON).
“Today, Airtel Malawi is again flashing its national identity in the senior football sphere. What brings us together today symbolizes the confidence and unity between sports practitioners and the corporate players.
“Remember, apart from being a number one supporter of the Flames, Airtel has for the past four years been running the Airtel Rising Stars (ARS) tournament for the under 17 boys and girls. The company is proud to have been instrumental in unearthing talent from the grassroots,” said Kamoto.
He further said in this day and age, sponsorship must go beyond the promotion of brand awareness and putting a brand name in front of potential customers so as to maximize potential income and reinvesting those returns.
FAM president, Walter Nyamilandu said Airtel donation to the Flames means that the company has a genuine interest in football adding sooner or later Airtel shall become a fulltime sponsor of the Flames.
Nyamilandu said the K15 million donation will add value to the Malawi team saying the team needs more resources for it to work effectively.
“I can assure Airtel that in future they will become fulltime sponsors of the Flames. It seems the company has a passion for football.
“There is still a chance for the Flames to qualify to 2016 AFCON games. Provided the Team beats Guinea come March, 2016,” said Nyamilandu.
Flames were drawn in Group L of the 2017 Africa Cup of Nation in Cairo, Egypt.