By Duncan Mlanjira
Malawi first and only netball professional player, Mwawi Kumwenda, replaces English Premier League’s Manchester City and Cote d’Ivoire’s international player Yaya Toure as Airtel Africa as the new brand ambassador.
The brand’s ‘It’s Now’ thematic campaign’s new face was launched on Wednesday, 6th January at Protea Ryall’s Hotel in Blantyre, Malawi. The campaign, which is Airtel’s corporate social responsibility in youth empowerment for development, seeks to nurture and glow talent in Africa through sports.
The leading telecommunications service provider with operations in 20 countries across Africa and Asia, also sponsors Airtel Rising Stars that is participated by schools locally and internationally across Africa.
The company also sponsors a Airtel Money netball tournament tournament, as well as financially supporting the Malawi National Netball Team, The Queens —Africa’s netball powerhouse alongside South Africa.
The celebrated netball icon plies her trade with Auckland Tactix in New Zealand.
At the launch, Airtel Malawi’s Acting Managing Director Charles Kamoto said Airtel is a firm believer in the power of Malawians’ potential to attain the next level by giving them tangible aspiration call to action.
He said: “The time to live your dream is now, and Airtel will be your partner in achieving those dreams by underlining the power of the various potentials wehave.” Kamoto said the newly launched second season of ‘It’s Now’ campaign will comprise lots of turning points that are bound to motivate, inspire and empower Malawians across the board.
“As Airtel Malawi, innovation keeps us heads and shoulders above the rest. Our progress banks on creativity and purpose filled approaches that target to uplift lives of many people. Yes, we are talking about the power of potential.” Kamoto said, adding that the year 2016 will see Airtel Malawi being instrumental in exposing the power of potential in a bid to inspire, motivate and acknowledge the best in everyone.
He said the brand shall synchronise the thematic campaign message in all its marketing communications and corporate social responsibility activities to register the much-needed impact and uplift people. “Let us persistently pursue our purpose, our mission, our calling in life to ultimately fulfil the power of our potential,” Kamoto said.
In her remarks Mwawi said she was excited to learn that her potential has given her power to inspire others and active her dreams. “I humbly thank Airtel subscribers for choosing me to be the icon for ‘It’s Now’ season 2 thematic campaign,” she said. “This feat is another testimony of the power of potential. I, therefore, advise Malawian youths to embrace education and a ‘Can Do’ attitude. The time is now.”
Mwawi was originally spotted by Australia’s Peninsula Waves whilst with the junior national team during the 2009 Netball World Youth Cup where she was one of the tournament’s prolific shooter.
In the 2014 ANZ Championship season, Mwawi amassed more goals than any shooter in the competition and won the ANZ Championship’s Best New Talent award along with other awards from the club.